We have a lot to say!
According to one of the largest Network companies in the world, Cisco says that in the year 2019 internet video traffic in terms of consumers will account for 80% of internet traffic – globally. That’s pretty amazing if you think about it. In 2014, the percentage was only at 16%, unlike a lot of the other marketing tactics out there that die slowly over time, video, and video marketing are definitely not one of them and as you can see by those stats videos and the importance of them is only increasing. One of the biggest mistakes companies make with videos, however, is that they have no plan of action; or no plan in general in terms of what direction they want to go with their videos, they don’t care about or bother to know their audience or they just mass produce these videos that have no rhyme or reason. Well, if you want to create GOOD videos, that are quality videos and you want a way to market them, publish them and distribute them correctly, below you will find tools specifically for video marketing as well as a few tips.
Funny enough, people don’t seem to really know what content marketing these days is. They know how to create it, get ideas to write it, etc. But, they have no idea what content marketing is or how to go about it. Essentially content marketing is a way to soft-sell people. It’s a way to approach people that will want to purchase your services or products, by creating content that is quality, meaningful and relevant. The biggest “trick” to your marketing efforts will be about disguising your content so that it doesn’t seem like you are trying to sell anyone. But rather, that they are getting more informed about a specific subject or category. There are a variety of content marketing posts. They can be blog posts, forum posts, press releases PPC, social media marketing and more. Ultimately, a good content piece can only live up to its fullest potential, if the content marketing strategy is a sturdy one. You can find the best writer, pay them a lot of money for an article, get it professionally edited, etc. But, if your marketing strategy is weak, who cares about how well written the content is? Maybe you will. But no one else is going to see it. If you need help on Content Marketing Ideas, you’ve come to the right place. Below are a few ideas, besides using it on your website, to create a sturdy and secure marketing strategy.
Recently we all went through a whole fiasco of “Net Neutrality” as it’s called, and this issue as not over as it is bound to be argued again and again by companies who own the pipes where our information travels and who want to make more profit. This is a newer term so to speak, but it’s nothing new really; bigger companies trying to make more money off a service that should be offered to everyone for the same price. Wikipedia explains it best when they say “the principle that Internet service providers and governments should treat all data on the Internet equally, not discriminating or charging differentially by user, content, site, platform, application, type of attached equipment, or mode of communication. The term was coined by Columbia University media law professor Tim Wu in 2003 as an extension of the longstanding concept of a common carrier.” If you have a contract with someone like Armstrong Cable or Comcast, you may have been subjected to this unfair practice. Say you have a contract with them for your home. It includes whatever products in the price of the contract (phone, internet, TV, etc.). Say this company offers $100 a month for 300 GB of internet usage @ 16mbps. But they also offer a $200 package at 300 GB of Internet Usage and 32mbps. This is an example of what Net neutrality is. It’s no longer being allowed, but some companies are still somehow someway doing it anyway. Here is a little more of an in-depth look at Net neutrality, what it is exactly and legal issues regarding the topic at hand.
With this day and age, technology is above and beyond (I think) what anyone ever thought it would be. There are so many different websites, forums, content pieces, etc. A lot of people are also starting to realize that with a world of technology available, more and more people getting on these sites like Facebook, Huffington Post and privately owned domains and speaking however they want – good thing or bad? In one instance, it’s good. It’s a sense of community, getting to know people from all across the world, and sharing ideas. But, on the other hand it’s bad because it essentially gives people a way to hide behind a computer screen and think they can say whatever they want and get away with it. This creates a lot of bullying and abuse – all sorts of abuse, emotion, sexual, verbal, mental, etc. Essentially when it comes to freedom of speech our understanding of the term has been distorted in a big way. The reason for this is because people who attack someone or are nasty to someone on something like a forum, scream free speech from the rooftops, but they aren’t using it correctly or using their civic right correctly. In fact, most of the people going on and on about free speech and the freedom of speech act are doing it incorrectly, and only doing it because they want to use the term as a shield to hide behind.