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Twitter for SEO Versus Pinterest for SEO

Eugene Aronsky & Moshe Zchut

Twitter Versus PinterestWhen it comes to marketing and promoting your business, there are quite a few platforms to choose from.  But, usually it comes down to not which ones to join, but which ones to join that are better suited for you.  In this article you will be seeing the differences between Twitter and Pinterest; what they are best used for, negatives/positives of both and how they can affect your SEO in the short and long run.

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How to Use Twitter for SEO

Eugene Aronsky & Moshe Zchut

Twitter for SEOSEO and Twitter, are like peanut butter and jelly, they just work really well together.  The problem isn’t how well it works, though; its people and businesses are not realizing how to utilize the powers that be and how to do correct SEO on Twitter.  It’s much more than just creating an account, adding a picture and hoping for the best.  According to Matt Cutts social sites like Twitter are not being used any more in correlation with the SERPs, but many people are seeing the exact opposite of this and so it’s still a good idea to try it anyway.  Besides that, including vital information on your profile and doing some of the things below are also great ways to look professional, stay organized, and most of all show up in Twitter search results.  So without further ado, here are 7 tips for using SEO on Twitter.

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Top Video Marketing Tools

Eugene Aronsky & Moshe Zchut

Video Marketing ToolsAccording to one of the largest Network companies in the world, Cisco says that in the year 2019 internet video traffic in terms of consumers will account for 80% of internet traffic – globally.  That’s pretty amazing if you think about it.  In 2014, the percentage was only at 16%, unlike a lot of the other marketing tactics out there that die slowly over time, video, and video marketing are definitely not one of them and as you can see by those stats videos and the importance of them is only increasing.  One of the biggest mistakes companies make with videos, however, is that they have no plan of action; or no plan in general in terms of what direction they want to go with their videos, they don’t care about or bother to know their audience or they just mass produce these videos that have no rhyme or reason.  Well, if you want to create GOOD videos, that are quality videos and you want a way to market them, publish them and distribute them correctly, below you will find tools specifically for video marketing as well as a few tips.

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How Political Candidates Can Use SEO

Eugene Aronsky & Moshe Zchut

SEO for Political CandidatesIf you think businesses and companies are the only people to use SEO, you are dead wrong!  In fact, anyone that has a website or even social profiles online can use SEO to their benefit, even Political Candidates!  Not every candidate is using SEO though.  This might be the lack of time and energy to focus on SEO or some people just have no idea to go about it or what to do.  But, I can guarantee you that using SEO to boost your online presence on things like search engines for people that want to research candidates, make an informed decision about who to choose, checking out news articles and more will help you out a lot and potentially boost your campaign forward.  If you want to start a political campaign or you are already involved and want to know more about SEO, check out some of the tips, advice and ideas below.

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How to Prepare for the Holidays

Prepare for The Holidays
It might seem a little crazy even mentioning the holidays right now, but hey, everything these days starts early and your marketing campaigns are no different.  Even if you don’t plan on putting holiday marketing campaigns into action right this second, it’s still a good idea to plan ahead.  Because of this you are probably brushing up on some efficient tips and trying to get everything together before that time comes – and man does it come quickly!  Before you know it people will be thinking about Halloween Costumes, Turkey and then of course Christmas presents.  Below we have gathered up a few tips for you in terms of SEO and marketing for the holidays.  Enjoy!

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Local SEO in 2015

When it comes to online marketing, you have a variety of options available to you. It doesn’t matter if you have a brick and mortar (physical store) or just an internet website, local traffic is a definite plus. But, how do you get local traffic? Are there certain things you can do to gain local traffic to your website or business? Previous, things like newspaper ads, radio and TV were a great way to get local customers to your business. But, these days with the Internet available, there are so many other options, and some of them don’t cost even a fraction that advertising in a newspaper or on TV does. If you are interested in local SEO tactics in 2015, here are a few you probably haven’t seen.

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What is Content Marketing?

Funny enough, people don’t seem to really know what content marketing these days is. They know how to create it, get ideas to write it, etc. But, they have no idea what content marketing is or how to go about it. Essentially content marketing is a way to soft-sell people. It’s a way to approach people that will want to purchase your services or products, by creating content that is quality, meaningful and relevant. The biggest “trick” to your marketing efforts will be about disguising your content so that it doesn’t seem like you are trying to sell anyone. But rather, that they are getting more informed about a specific subject or category. There are a variety of content marketing posts. They can be blog posts, forum posts, press releases PPC, social media marketing and more. Ultimately, a good content piece can only live up to its fullest potential, if the content marketing strategy is a sturdy one. You can find the best writer, pay them a lot of money for an article, get it professionally edited, etc. But, if your marketing strategy is weak, who cares about how well written the content is? Maybe you will. But no one else is going to see it. If you need help on Content Marketing Ideas, you’ve come to the right place. Below are a few ideas, besides using it on your website, to create a sturdy and secure marketing strategy.

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How To Promote Content

Hopefully by now you know that there is a difference between content creation and content marketing! But, if you don’t, here is the quick explanation: Content creation is when you come up with ideas on what to write and you put your ideas on paper or on a word document. On the other hand, content marketing is taking that piece of created content and promoting it hence the term marketing in the term above. When it comes to content marketing, there are the usual options; sharing it to social media accounts, sharing it on your blog, and sharing it to your email list. But, these options are somewhat dated and if you are looking for even more exposure, three options might not be enough for what you desire. Below, you will find NEW ways in 2015 to market and promote your content as well as check up and see where this content has spread.

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What is Net Neutrality?

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Recently we all went through a whole fiasco of “Net Neutrality” as it’s called, and this issue as not over as it is bound to be argued again and again by companies who own the pipes where our information travels and who want to make more profit. This is a newer term so to speak, but it’s nothing new really; bigger companies trying to make more money off a service that should be offered to everyone for the same price. Wikipedia explains it best when they say “the principle that Internet service providers and governments should treat all data on the Internet equally, not discriminating or charging differentially by user, content, site, platform, application, type of attached equipment, or mode of communication. The term was coined by Columbia University media law professor Tim Wu in 2003 as an extension of the longstanding concept of a common carrier.” If you have a contract with someone like Armstrong Cable or Comcast, you may have been subjected to this unfair practice. Say you have a contract with them for your home. It includes whatever products in the price of the contract (phone, internet, TV, etc.). Say this company offers $100 a month for 300 GB of internet usage @ 16mbps. But they also offer a $200 package at 300 GB of Internet Usage and 32mbps. This is an example of what Net neutrality is. It’s no longer being allowed, but some companies are still somehow someway doing it anyway. Here is a little more of an in-depth look at Net neutrality, what it is exactly and legal issues regarding the topic at hand.

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Free Speech on The Internet

Free Speech on the InternetWith this day and age, technology is above and beyond (I think) what anyone ever thought it would be. There are so many different websites, forums, content pieces, etc. A lot of people are also starting to realize that with a world of technology available, more and more people getting on these sites like Facebook, Huffington Post and privately owned domains and speaking however they want – good thing or bad? In one instance, it’s good. It’s a sense of community, getting to know people from all across the world, and sharing ideas. But, on the other hand it’s bad because it essentially gives people a way to hide behind a computer screen and think they can say whatever they want and get away with it. This creates a lot of bullying and abuse – all sorts of abuse, emotion, sexual, verbal, mental, etc. Essentially when it comes to freedom of speech our understanding of the term has been distorted in a big way. The reason for this is because people who attack someone or are nasty to someone on something like a forum, scream free speech from the rooftops, but they aren’t using it correctly or using their civic right correctly. In fact, most of the people going on and on about free speech and the freedom of speech act are doing it incorrectly, and only doing it because they want to use the term as a shield to hide behind.

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