Local Paid Ads (PPC)

Paid advertisements are a great way for small and local businesses to generate cash flow and grow your customer base. They also have a
positive impact on your business’ online perception and helps with brand awareness. According to a study published in 2014, 81% of shoppers do research online before making a purchasing decision. As one can imagine, this figure has exponentially increased as the internet and social media becomes more and more prevalent in our everyday lives.

Paid advertising increases your business’ prestige and credibility, allows you to target your advertisements towards people most likely to make a purchase, and if you do it through Google, you will also have access to powerful monitoring and analytics tools. Hiring an expert in paid advertisements and SEO can really boost your business’ success and financial standing.

social Media Marketing For Small Business

In the past few years, we have seen a tremendous increase in social media use. Social media is used by almost every generation and its
influence is undeniable. Social media marketing has become something that is not only helpful, but integral to the success of small businesses. Using social media to advertise your business is highly effective and extremely budget-friendly, allowing you to improve brand awareness and obtain new customers without breaking the bank.

Social media marketing helps legitimize your brand while also increasing website traffic. Over 80% of marketers stated that increased social media presence coincides with increased website traffic. This statistic is hardly surprising, as over 73% of adults who surf online use social media applications. It has also been established that the larger your business’ social media presence, the higher your business will rank in search engine results. Social media is a great place for lead generation at a fraction of the cost of more traditional means like newspapers and television commercials. The only downside to social media marketing is that you need to be relatively active in order to attract new customers, which is why it can be beneficial to hire a professional social media marketer to handle your business’ online presence.

Email Marketing For Local Business

If done properly, email marketing can play a huge role in creating both lasting and profitable relationships between small businesses and their customers. Over 40% of B2B (business to business) marketers consider email to be a critical factor in marketing success. It is also considered vital for customer retention. Email marketing has even been found to deliver the greatest ROI (return on investment) compared to other marketing channels with over a 50% ROI for every dollar spent. Even with the rise of social media, emailing marketing is still thriving and producing amazing financial results for local businesses across the country.

There are many different ways to use email marketing, and there are many ways to not use it too. Bad email marketing includes phishing and clickbait, often resulting in these email landing in spam folders. Sophisticated email marketing is a finely balanced process of gaining subscribers, learning about them, engaging with them, answering their concerns, keeping them up-to-date, analyzing your performance, and keeping up with what’s important to your target audience. Email marketing can seem like a daunting task, but by hiring an expert in the field you can enjoy your financial gains without having to experiment with trial-and-error.

As a Small Local Business Do I Realy Need Digital Marketing?

You could wonder whether digital marketing is still relevant in your particular situation as a small local firm. Digital marketing is essential for the development and success of small local businesses, the answer to which is a loud yes. This is why:

First and foremost, local audiences may be efficiently targeted and reached with digital marketing. You can spatially focus your adverts using online advertising networks to particularly target residents of your neighborhood. With this customized strategy, you can be confident that your marketing efforts are directed towards the proper demographic, who is more likely to interact with your brand and become a customer. Digital marketing gives you the ability to create a significant local presence, whether it be through search engine advertising, social media targeting, or local directories.

Secondly, digital marketing provides cost-effective strategies that can fit within your budget constraints. Compared to traditional forms of advertising, digital marketing offers various affordable options. For instance, setting up and maintaining a social media presence or running targeted online ads can be more cost-effective than investing in print advertisements or local radio spots. This allows you to allocate your marketing budget efficiently and maximize your return on investment.

Digital marketing also gives you the chance to network and interact with your neighborhood. You have the chance to communicate with your clients directly through social media platforms and online review sites, respond to their inquiries, and highlight your distinctive products. Engaging your local audience directly will help you build brand loyalty, get feedback, and improve your company’s standing in the neighborhood.

To discover more about our specialized marketing solutions designed for small local businesses and to take advantage of our exclusive pricing offers, simply give us a call at (973) 599-1000. Our team is ready to provide you with further information and assist you in finding the right marketing strategies that cater to the unique needs and goals of your local business. Don’t miss out on this opportunity to boost your business’s visibility and success. Contact us today!