With TikTok bringing back our love for short, palatable videos, it’s no surprise that YouTube wants in on the action. Bite-sized content has been on the rise for some time, and HubSpot Academy anticipates a shift toward more user-generated content, behind-the-scenes videos, and explainer/educational videos. Brandon Saunders, a Digital Marketer for HubSpot Academy, hypothesized that […]
Everywhere I scroll, someone seems to be telling me what to purchase, how to look, and what lifestyle to live, whether they’re promoting products or simply attempting to gain a following. Influencers’ online presences are growing, as is consumer trust in them, allowing individuals’ purchasing habits to be greatly influenced by their content. This has […]
Artificial intelligence (AI) has revolutionized many industries, and the world of copywriting and search engine optimization (SEO) is no exception. AI copywriting is the process of using machine learning algorithms and natural language processing (NLP) to create written content. SEO, on the other hand, refers to the practice of optimizing web pages to rank higher […]
Successful digital marketing responds to shifting customer tastes and market circumstances. As a digital marketer, this isn’t always simple- especially with a constant stream of new digital marketing fads to complicate your job. To make matters worse, Facebook and Google’s algorithms change several times per year, rendering your SEO strategies obsolete if you don’t keep […]