Generation Z’s Preferred Source of Information: TikTok As Generation Z’s affection for viral dances and quirky short videos on TikTok keeps growing, the scope of the platform’s influence is becoming hard to ignore. TikTok, with over three million downloads worldwide, isn’t just a source of entertainment anymore. It is slowly morphing into a prominent search […]
If you’re still pondering the value of video content for your brand or business, let’s focus on a critical aspect that’s often overlooked: search engine optimization (SEO). SEO is more than just a buzzword; it’s the fundamental backbone of your online marketing presence. Furthermore, it has a measurable effect on your profitability by amplifying engagement, […]
In the digital era, businesses are continuously striving to keep pace with rapidly evolving marketing landscapes. Undoubtedly, one of the paramount goals of any business is to increase its return on investment (ROI). It is the ultimate measure of a company’s success and growth. With the advent of digital marketing technology, businesses can leverage various […]
The AI-empowered future of Google Search diverges from common assumptions. Although the tech giant is working on a chatbot called Bard, its focus extends beyond just that. Transforming the homepage to mimic a ChatGPT-like messaging interface isn’t the path Google is pursuing. Rather, Google is integrating AI more prominently into its highly valuable existing search […]
Artificial intelligence (AI) has transformed how we create content. Users have casually played with ChatGPT, Jasper.ai, Bing AI, and Bard since their release, utilizing them to complete various tasks with astonishing ease and speed. ChatGPT, for example, can answer questions, write long-form articles, and write code. This demonstrates AI technology’s potential as a powerful content-creation […]
Amid growing competition from Microsoft and OpenAI, Google is rumored to be working on a revolutionary, AI-powered search engine. According to The New York Times, the company is in the initial stages of developing a search service that will aim to provide a highly personalized experience by anticipating users’ needs. Although the project does not have a […]
The term “carbon footprint” can be controversial, as it tends to place excessive responsibility on individuals, rather than focusing on the governments and corporations that are primarily accountable for our current ecological crisis. However, it is still essential for individuals to minimize their personal energy consumption, even if it’s just to deprive fossil fuel corporations […]
With TikTok bringing back our love for short, palatable videos, it’s no surprise that YouTube wants in on the action. Bite-sized content has been on the rise for some time, and HubSpot Academy anticipates a shift toward more user-generated content, behind-the-scenes videos, and explainer/educational videos. Brandon Saunders, a Digital Marketer for HubSpot Academy, hypothesized that […]
Artificial intelligence (AI) has revolutionized many industries, and the world of copywriting and search engine optimization (SEO) is no exception. AI copywriting is the process of using machine learning algorithms and natural language processing (NLP) to create written content. SEO, on the other hand, refers to the practice of optimizing web pages to rank higher […]
Successful digital marketing responds to shifting customer tastes and market circumstances. As a digital marketer, this isn’t always simple- especially with a constant stream of new digital marketing fads to complicate your job. To make matters worse, Facebook and Google’s algorithms change several times per year, rendering your SEO strategies obsolete if you don’t keep […]