The landscape of digital marketing is undergoing a profound transformation, driven largely by the advent and integration of Artificial Intelligence (AI) and sophisticated language models like Google’s Bard and LaMDA (Language Model for Dialogue Applications). These technological advancements are not merely incremental improvements; they represent a fundamental shift in how marketing strategies are developed and […]
Conversational AI, at its core, is about creating a bridge between businesses and their customers using the power of artificial intelligence. In the realm of ecommerce, this bridge is vital. As online shopping platforms proliferate, the challenge for businesses is not just to attract customers, but to engage them in meaningful ways that mimic the […]