SEO

Since most people begin looking for a photographer with a Google search, your event photography business needs to rank highly in search results to be successful. For this reason, you need the right search engine optimization strategy to achieve your business goals.

NetLZ partners with you to create organic photography content that is relevant and useful for your prospective customers.  Through the right combination of SEO tools and research, we target keywords that will raise your search engine rankings. We want to attract users actively searching for your type of photography.

Because many of our clients depend on local business, we are experts in connecting brands with customers in their area. As a result, we devote most of our SEO efforts to raising your ranking in local search queries. We work to ensure that your goals and the needs of your target audiences are perfectly aligned.

PPC

Since SEO works best in combination with a strong paid search strategy, NetLZ leverages pay-per-click, or PPC, ad campaigns along with SEO content to reach your target market. Because PPC marketing can have an immediate impact on revenue and brand visibility, we use it to compliment your existing SEO strategies.

If you do not know where to advertise for your business, NetLZ is happy to consult with you about which platforms deliver the best ROI for your area of photography. After many years in the business, we know how to manage your PPC ad budget and your campaigns to expand your online business and drive revenue growth. We use paid search ads to tell the story of your photography business and the unique qualities you bring to wedding and event photography.

Social Media Marketing

Although social media is known for its ability to connect people around the world, it is also a powerful tool for strengthening your brand and raising your online visibility. Not only are social networks great for showcasing photos of recent events, but they are also perfect for engaging with current and prospective clients and responding to any questions or concerns they may have.

Regardless of whether your business has a presence on social media, you still need the right social marketing strategy to build awareness and drive traffic. Because of our strong background with event photography, we know which social platforms your target audience uses. We also know the best ways to use social networks to increase leads and sales. Moreover, we know the value of using social media to build partnerships and brand loyalty.

Since almost three-quarters of adults with internet access use social media, nearly every online business can add to their bottom line with the help of social networks like Facebook, Instagram, TikTok, and Twitter. With NetLZ you get a digital marketing agency with the knowledge and the experience to use these platforms to your best advantage.

Email Marketing

Email marketing is a digital marketing strategy that involves sending promotional messages to a targeted audience via email. For event photographers, email marketing can be an effective way to promote their services, showcase their work, and stay top-of-mind with potential clients. To create a successful email marketing campaign, event photographers should focus on building their email list, crafting compelling subject lines, personalizing their messages, showcasing their best work, and including a clear call-to-action. By leveraging email marketing, event photographers can increase their visibility, build relationships with clients, and ultimately drive more bookings and revenue.