What is WooCommerce?

WooCommerce is a free and open-source ecommerce plugin for WordPress. It was developed by Automattic, the company behind WordPress, and launched in 2011. It’s now one of the most popular ecommerce platforms on the web, powering over 30% of all online stores. WooCommerce is designed to be easy to use and flexible enough to meet the needs of a wide variety of online businesses. It can be used to sell physical products, digital downloads, subscriptions, and even bookings for services. It’s also highly customizable, with a wide range of themes and plugins available to add additional functionality.

One of the biggest advantages of using WooCommerce is that it’s built on top of WordPress. This means that if you’re already familiar with WordPress, you’ll find it easy to set up and use WooCommerce. It also means that you can take advantage of the huge ecosystem of WordPress plugins and themes to extend your online store’s functionality.

WooCommerce Features

WooCommerce comes with a range of built-in features to help you manage your store, including inventory management, shipping options, payment gateways, and tax calculations. It also integrates with a range of third-party services, such as PayPal, Stripe, and Amazon Pay, to make it easy for you to accept payments from your customers.

In addition to its core features, WooCommerce has a large and active community of developers and users who contribute to the platform.
This means that there are always new plugins and themes being developed to add
new features and functionality to your online store.

While WooCommerce is free to use, there are additional costs involved in running an online store. For example, you’ll need to pay for web
hosting and a domain name, as well as any premium plugins or themes you choose to use. You’ll also need to invest time and effort in setting up and managing your store, as well as marketing it to attract customers.

Advantages of Using WooCommerce

When compared to other models for online shops, it is clear that WooCommerce stands out. WooCommerce offers great flexibility limitless customization options, maximum security, and a very interactive community. One of the reasons WooCommerce is so popular is that it allows business owners to sell a wide range of goods, regardless of their industry. You could sell physical items like skin products or chairs, downloadable products like ebooks, external products like Amazon affiliates, or even invites to training sessions or webinars. 

WooCommerce allows you to build a store that is tailored to the products you sell. The WordPress Plugin Directory contains an almost limitless number of free plugins. The paid versions are available on WooCommerce.com and Codecanyon. The variety of these themes is equally as impressive. Even if you don’t find a theme that speaks to you, you can pick one that comes close and modify every part of it, from the header to the smallest detail. One significant advantage is that you don’t need to be particularly tech-savvy, as the WooCommerce wizard enables you to tinker with the site without any knowledge of CSS or HTML. You could also hire a business like ours to handle all of the additional services.

Because this is an online forum, you’ll need secure gateways in place to ensure that your customers’ credentials aren’t compromised. WooCommerce includes safe payment options such as Paypal and Stripe. Since the platform is so famous, it is frequently targeted by hackers. To avoid cyber attacks, the developers keep it up to current. However, the plugin does not include backups to aid in data restoration in the event of a successful assault. To ensure your customers’ confidentiality, you can include a backup that saves information in encrypted form. WooCommerce also enables you to add a security plugin that scans your site for malware on a regular basis, adding an extra layer of defense against hackers.

NetLZ WooCommerce Experts

Overall, WooCommerce is a powerful and flexible solution for building and managing an online store. Whether you’re a small business owner just getting started with ecommerce, or a large enterprise looking for a robust platform to support your online sales, WooCommerce is definitely worth considering.

At NetLZ, we have a team of digital marketing experts ready to help you grow your online store with WooCommerce. Contact us today for a free consultation at (973) 599-1000 or at