Search engine marketing or SEM is one of the most effective ways to increase sales and visibility for a new or smaller business trying to gain traction in a competitive market. SEM refers to the process of increasing site traffic by buying ads that appear on search engines.
Advertisers rely on keywords relevant to their business to reach potential customers. Instead of paying for ad placements traditionally e.g. newspapers or magazines, businesses bid on keywords that customers are likely to use in search. The cost per keyword is based on the amount the advertiser is willing to pay every time someone clicks on their ad after a keyword search.
In other words, these ads are sold on a pay-per-click (PPC) or cost-per-click (CPC) basis. Additionally, businesses can pay on a cost-per-thousand impressions or (CPM) model if their priority is high visibility for their products or services.
SEM confers numerous benefits that traditional advertising or even SEO does not offer. Paid search ads enable businesses to gain a foothold in the market by instantly generating revenue. Moreover, they reinforce awareness as they become another touch point in the customer journey. An added benefit is that these ads allow the advertiser to target their customers directly instead of blanket television or radio ads.
How does NetLZ add value? We use our expertise to develop effective ad copy that reduces acquisition costs while appealing to customers that are aligned with your brand. Furthermore, our extensive research generates keywords with high click-through rates and a strong ROI. We adapt campaigns to your city or neighborhood, an important promotion, or even an upcoming holiday in order to reach your target audience.
SEM represents a scalable, cost-effective accompaniment to both traditional advertising models and the time-consuming process of ranking higher for organic search. Through paid search ads, we find your customers at the right time and place, and we track the success of those ads in order to manage your budget effectively going forward.