In order to hit the ground running and start attracting potential customers, a website needs to drive traffic. Since search engines such as Google, Bing, and Yahoo have cornered the market for organic search, we apply a combination of the following techniques in order to optimize your ranking on those search engines.
On-Page & Off-Page SEO
On-page SEO consists of elements on your website such as keywords, headings, URLs, and meta tags. We use those elements to target a specific audience and to help that audience find you.
Off-page SEO refers to everything that occurs outside of your website that influences your ranking such as back links, blogs, content and social media marketing. These elements are also valuable because they contribute to the overall authority of your site.
While so much is written about the importance of keywords to SEO, businesses often neglect to take full advantage of this information. Our aim is to go beyond simply finding the words and phrases people use to search for your business. Instead, we look at how people use search to see if tastes or terminology may have changed. Armed with this information, we choose relevant blog topics and craft appropriate responses to customer requests. We research keywords not just to know what to rank for on search engines, but also to develop more targeted content for your site.
Link building is another important aspect of SEO that is crucial to any strategy. We use our expertise to navigate the process of getting and maintaining valuable external links to your site. With proven techniques and tools, we increase the number of quality back links to your site.
While Google asserts that more than half of global search queries originate from mobile devices, they also state that nearly half of all searches are local. If your business could benefit from customers located within a defined geographic region, we tailor a local SEO strategy to those customers. Getting found in local search can make a huge difference to a brick-and-mortar business’s bottom line. Whether you need a map, list of locations, or a call button, we make sure your business ranks high for local search as well as organic search.
In addition to some of the above-mentioned techniques, NetLZ goes beyond optimizing site content to make sure the code behind it is optimized as well. We leave no stone unturned as we develop an SEO strategy that will not only jumpstart your digital marketing business, but will continue to pay dividends in the years to come.